How to Prepare for a Career in Digital Marketing

Digital marketing is one of the most in-demand skillsets today. From 2020, it was estimated that there were 1.5 million digital marketing jobs globally. And by 2025, that number is expected to rise to 2.8 million.


So if you’re looking to start or further your career in digital marketing, now is the time. But where do you start? How do you prepare for a career in digital marketing?


The Traditional 4-Year University Degree

While a degree isn’t required to break into the field of digital marketing, it will give you a solid foundation on which to build your career. A degree in marketing or a related field will teach you the basics of marketing theory, principles, and strategy.


You’ll also gain important skills like critical thinking, writing, and presentation. These are all essential skills for a successful career in digital marketing.


Some universities also offer specific digital marketing degrees. These programs will give you a more comprehensive education in digital marketing topics, from SEO to social media marketing.

Online Marketing Courses

Another way to prepare for a career in digital marketing is to take online courses. There are many great online courses available that can teach you specific digital marketing skills.


For example, you can take a course on Google Analytics to learn how to use this essential tool for measuring your website’s traffic and performance. Or you can take a social media marketing course to learn how to effectively market your business on platforms like Facebook, Twitter, and Instagram.


You can also find general marketing courses that will teach you the basics of marketing strategy and planning. These courses are a great way to get started if you’re new to the field of digital marketing.

Practical Experience with an Internship

One of the best ways to prepare for a career in digital marketing is to get some practical experience under your belt. There are many ways to do this, but one of the best is to intern at a digital marketing agency or school teaching digital marketing.


An internship will give you the opportunity to learn about the various aspects of digital marketing, from SEO to social media marketing. You’ll also get a chance to see how a professional organization uses digital marketing in their business.

Bay Valley Tech's Digital Skills Internship

At Bay Valley Tech, we're proud to offer a digital skills internship to prospective applicants. You’ll get the chance to work with real projects and perfect your digital marketing skillset. This experience will be invaluable as you start your career in digital marketing.

Apply Now

To apply for our digital skills internship program, simply fill out the application here: https://www.bayvalleytech.com/internship-application.

Never Stop Learning

Once you get into a career in digital marketing, you'll quickly learn that things change quickly. It's important to never stop learning new things and to be ready for a fast-paced environment. Whether you choose to pursue a traditional marketing degree, learn through online study or get started through an internship, you're in for a great career choice.


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