As with any career, the income of a digital media designer can vary widely based on a number of factors, including their level of education and experience, the industry in which they work, and the location of their job. However, there are some general trends and ranges that can provide a helpful reference for those considering a career in digital media design.
Wage Statistics for Digital Media Designers by Job
According to the Bureau of Labor Statistics (BLS), the median annual wage for graphic designers in the United States was $52,110 in 2020. This figure represents the midpoint of all graphic designer salaries, with half earning more and half earning less. The top 10% of graphic designers earned more than $80,490 per year, while the bottom 10% earned less than $30,520.
UX designers tend to earn slightly more than graphic designers, with a median annual wage of $75,580 in 2020, according to the BLS. As with graphic design, the top 10% of UX designers earned more than $119,480 per year, while the bottom 10% earned less than $42,160.
Video producers and directors also tend to earn more than graphic designers and UX designers, with a median annual wage of $71,680 in 2020, according to the BLS. The top 10% of video producers and directors earned more than $166,400 per year, while the bottom 10% earned less than $33,830.
It's important to note that these figures represent national averages and do not account for differences in the cost of living or other local factors that can affect salaries. For example, digital media designers working in major cities or in high-demand industries may earn significantly more than the national average, while those working in smaller markets or less competitive industries may earn less.
What About Freelance Digital Media Designers?
In addition to traditional employment, many digital media designers also work as freelancers or entrepreneurs. In these cases, their income may vary based on the number and type of projects they take on, as well as their ability to negotiate fees and contracts.
Overall, the income potential for digital media designers is good, with many professionals earning well above the national median wage. However, it is important to consider the full range of factors that can affect income, including education, experience, industry, location, and employment status, when considering a career in this field.
Start with an Internship
If you’re just starting to familiarize yourself with digital media design, why not start with an internship? At Bay Valley Tech, we offer an internship to qualified students looking to pursue this type of career. Get started by filling out our online application or contact us if you have any questions.